Pre-Event Reception – Ageism: An Awareness Event

January 24, 2019 @ 3:30 pm – 4:30 pm
Common Room 907
141 Wellington Crescent
Winnipeg, MB R3M 3X3
A & O: Support Services for Older Adults
Pre-Event Reception - Ageism: An Awareness Event @ Common Room 907 | Winnipeg | Manitoba | Canada

Calling on all Human Resources, Public Relations, and Marketing Professionals

We would like to invite you to our reception. It would be great if you could bring this innovative event to the attention of those who run your organization. We would really appreciate it if you could help us to inform them about the benefits of attending this ground breaking Ageism event on March 14th, 2019, at the Canadian Museum for Human Rights. Their participation will greatly assist our Agency in raising public awareness about the need to address this important social issue.

Canada’s population is aging and there has been a significant change in the number of older adults. In 2016, older Canadians made up 16.9% of the total population of the country and 15.6% of the Manitoba population. Older adults now outnumber children for the first time. This trend is expected to continue. It is projected that approximately 23 to 25% of the Canadian population will be over the age of 65 years by 2036.

Despite the aging of the population, negative images of later life persist. Ageism or discrimination against individuals based on their age – is widespread and generally accepted. The stereotypical beliefs that give rise to ageism are deeply embedded in our society. Ongoing efforts to address sexism and racism have shown that it is possible to change social norms. It is time to STOP defining people based solely on their age.

The presentation will be highly engaging and draw on the best available evidence. It will involve creative video vignettes, expert panelists, and an opportunity for a question and answer session. We need to critically examine stereotypical beliefs about later life and take action to address ageism.

It’s time to Say NO to Ageism & Say YES to Aging Well!